A New Chapter for Deploy
When we quietly opened Deploy’s private beta earlier this year, the goal was to prove that clean, market-driven yield could be delivered safely and at scale. The beta was built as a fully self-custodial, automated yield platform, designed to prove a new execution model for delta-neutral strategies without relying on vaults, pooled smart contracts, or custody risk works.
Importantly, the beta app was never intended to be the final product. It was created to validate three foundational questions that would determine whether the approach could scale beyond experimentation:
- Can delta-neutral yield be automated in a clean and capital-efficient way?
- Can users access sophisticated strategies without needing sophisticated expertise?
- Can neutrality and risk controls hold up through real market stress?
The answer to all three was yes.
In its first two weeks, without marketing or incentives, the beta crossed $15 million in TVL, generated $1.6 million in yield, and onboarded more than 2,000 active wallets. More importantly, it did so while maintaining zero security incidents through periods of elevated volatility, including sharp market dislocations, like the one on October 10th, 2025.
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These results validated the execution model. But they also revealed something more important – the engine itself is more valuable than any single consumer interface built on top of it.
Rather than scaling a standalone application, the opportunity was to scale the infrastructure itself, the system responsible for converting global trading activity into productive yield. That shift enables composability, broader distribution, and long-term scalability across chains, protocols, and products, without compromising on safety or transparency.
This is why Deploy is evolving. Today’s rebrand marks that shift.
We are no longer just a yield platform, we are the yield engine powering a new class of productive digital dollars. By making structural income reliable, Deploy enables a stronger foundation for digital money, where new secure primitives, more effective stablecoins, and future financial products can be built directly on top of real market activity.
The Market Opportunity: Yield Is Moving Onchain
For decades, yield in financial systems has been dominated by interest-rate products: treasuries, money markets, and savings instruments. These mechanisms are familiar and widely trusted, but they are also structurally constrained. Their returns are ultimately dictated by central bank policy, not by market participation.
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When interest rates fall, yield disappears. That cycle is already repeating. Retail returns are compressing, and stablecoins backed by treasuries are increasingly exposed to the same low, policy-driven ceiling. In this model, yield is borrowed from monetary conditions rather than earned from real economic activity.
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At the same time, a different system has been forming.
We are in the middle of a structural shift toward the perpification of global markets. Perpetual futures have become the dominant venue for crypto trading, concentrating liquidity, leverage, and price discovery into a single, continuous market structure.
In October 2025 alone, decentralized perpetual DEXs surpassed $1 trillion in monthly trading volume, marking the first time onchain derivatives reached that scale, according to CryptoRank. More broadly, total crypto derivatives trading across spot and futures venues now exceeds $86 trillion annually, averaging over $260 billion per day, based on aggregated exchange-reported data across major market trackers.
Onchain derivatives are no longer a niche. They have become a core driver of global crypto market activity, operating continuously across regions, time zones, and market conditions.
This shift has unlocked a persistent byproduct: real, market-driven funding income generated as traders pay to maintain leveraged positions. Unlike interest-rate yield, this income is not set by policy decisions. It emerges organically from market demand, volatility, and participation across regions and time zones.
However, access to this income has historically been limited.
Raw funding-rate yield is fragile. It changes regimes, reverses direction, and can break down entirely under stress. Capturing it safely requires continuous execution, active risk management, and operational discipline.
As a result, only the most sophisticated trading desks have been able to extract value from it, and even they have struggled when markets turned volatile.
What the market lacked was not another incentive mechanism or synthetic yield product. It lacked a way to capture structural income already being generated by global markets and deliver it in a form that could be held reliably.
That is the opportunity.
Yield is shifting away from policy-driven interest rates and toward market-driven income. Onchain markets are accelerating that transition. Deploy exists to bridge that gap, converting raw trading activity into stable, productive yield that can serve as the foundation for digital money.
At its core, the question is simple: do you want to bet on monetary policy or on global perpetual markets?
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As the growth of decentralized perpetual trading illustrates (see chart above), the question is no longer theoretical: do you want to anchor yield to monetary policy, or to global perpetual markets operating at scale?
How Deploy Turns Structural Income Into a Productive Dollar
As perpetual futures have become the dominant venue for crypto liquidity, traders around the world are continuously paying to hold leveraged positions. Those funding payments form the most consistent, organic income stream in the digital economy, which is driven by real market demand.
But that income doesn’t come packaged. Raw funding-rate carry is fragile. It can reverse direction, change regimes overnight, or break entirely when market conditions deteriorate. Only desks with deep operational sophistication have been able to harness it, and even they often struggle when volatility spikes.
That’s the gap we fill.
The engine that powers Deploy has been refined through live execution in drawdowns, liquidity cascades, dislocated funding, and sudden regime shifts. It continuously hedges exposure, actively manages risk, and preserves capital when most systems fail.
Execution is the entire advantage. This is what transforms structural income into something scalable and holdable. The user doesn’t see the perpetual markets, the hedging logic, or the volatility shocks. They simply hold a digital asset whose yield is powered by global trading activity.
And because the demand for leverage compounds as crypto grows, the income potential compounds with it. When more traders take positions, more funding flows into the system, expanding the base of real, market-driven yield.
We enable the creation of the first truly productive digital dollar. One that converts a constant flow of market-driven income into a dollar backed by participation in the markets people actually use.
This is dUSD – the productive digital dollar.
What Comes Next
The private beta demonstrated that structural income can be delivered safely and consistently at scale. The next phase is about expanding that capability and transforming a proven execution engine into the foundational layer for a new class of digital dollars.
This expansion begins with dUSD, Deploy’s first product built on top of the execution system. Its introduction will follow the same principles that got us here: controlled access, measured growth, and a focus on long-term holders who understand the architecture behind it.
A pre-deposit program will support this rollout, enabling early participants to gain priority access and help anchor the first phase of the dUSD economy. Final details will be shared soon, with this audience learning them first. You can join the waitlist at deploy.finance.
From here, our roadmap is defined by distribution, accessibility, and scale. As market participation grows, the structural income powering Deploy grows with it.
Execution is proven. Now systems come online.
To stay close to the rollout, join Deploy's Telegram for upcoming updates.
Deploy Team